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Licensing crosses over into all markets,
can easily launch a product, expand a business, make a career, or make
you a household name overnight.
Licensing is a creative game with very
little boundaries or limitations. Known as the poor man’s advertising,
it can give enormous media exposure to even the smallest of businesses
by leveraging off the popularity of movies, events, personalities or
brands.
And in this two-part seminar, you’ll hear
all about it from one of Hollywood's top dog licensing experts. His name
is Rand Brenner.
Rand's been in the licensing game since
the early days when huge corporations were still guessing at how to make
money from it.
He helped Warner Brothers Studios
successfully license the first Batman movie and also helped Saban
Entertainment make it big with the Mighty Morphine Power Rangers brand.
And in this interview, Rand shares his
biggest (and easiest) secret techniques he’s learned along the way so
you can make it big in the intellectual property licensing game.
Rand demystifies the truth about how use
licensing as a shortcut to success even if you're on a shoestring
budget.
Part One:
Exploring The Possibilities
Ttiming is everything when it comes to
licensing. So in Part One, you’ll hear surefire ways to identify
licensing opportunities before the competition. You’ll also hear an
overview of licensing with specific examples of how even the smallest of
companies use licensing every day to expand their businesses and break
into new territories.
You'll hear. . .
* License VS selling . . . The truth about both.
* Exploding the education myth with IP licensing
* Steps to go from zero to making money in licensing in 90 days.
* Real-life insights into identifying lucrative licensing opportunity
* What your first move should be once you find a product to license
* The surprising reason why you don't you have to be a lawyer
* Examples of intellectual
property licensing
* 5 quick-start steps for using it to make money
* A "can't miss" way to get started.
* How to present yourself when putting license agreements together
* How to start with no prior experience
* Everything you need to find intellectual properties to license
Part Two:
Getting Going.
In Part Two, you’ll hear what your options
are for getting started and how to determine your best approach.
Licensing is a game that everyone can get
involved in. And Rand walks you through the entire process no matter
where you are right now.
You’ll hear . .
* The simple little tip that will show what your product is worth
* What the best industries are profit-wise for licensing
* How a small company can approach a big company and get a deal
* What categories are the "hottest" right now for licensing
* Who's the right person to talk with at any given company
* Exactly where to go/what to do for making connections in IP
* Breakthrough solutions for drafting easy IP agreements
* An almost unknown way to
compete with the IP big boys
* Very simple tactic to lock up exclusive rights deals
* An "almost magic" way to get a fast-start in international licensing
* The one best way to avoid legal pitfalls
* 2 overlooked places to source IP
* The single, critical key to make your idea marketable for licensing
Licensing is a huge part of every market
and a billion-dollar industry. The opportunities licensing offers are
not only mind-boggling, they’re also completely obtainable – even for
the average small business owner who's struggling in today’s economy.
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